THE SOULS: A Creative Playground

GAMING
GAMING

GAMING
The interesting thing that Sega and Ubisoft had in common —use something tangible to create demand for an electronic medium. For Sega, in addition to a unique brand mark across all Sonic Storybook Series, downloadable printables for imaginative (real) play. For Ubisoft Rabbids, a viral promotional campaign strategy for an experience platform that extended the game play adventure into the everyday lives of players (and would-be players).